New Pricing

February 12, 2015 in Features

Beginning Sunday, March 1, 2015, Take Shape For Life will be adjusting the pricing for meal replacements, snacks, Flavor Infusers, and Optimal Health products so that we can continue to provide you, your teams, and your Clients with the highest standards of ingredients and products.

The price change is a result of the cost of goods increases that Take Shape For Life has absorbed over the past two years, due to rising raw materials and supplier prices. This price adjustment is necessary to maintain the excellence of our products, as Take Shape For Life will never  compromise on quality.

With this price adjustment, Take Shape For Life still remains one of the most competitively priced programs in the market today.  Our value proposition is one of the strongest, as compared to others offering similar products.  While Take Shape For Life offers a free Health Coach, superior products, and the unique experience of starting one’s Optimal Health journey, we understand that a price adjustment can raise some objections.  Please share the below information with your teams and Clients.  A printable version is available here.


With this price adjustment on March 1, Take Shape For Life is pleased to announce that indexing on our Optimal Health line of products will increase from 70 percent to 100 percent! Please note that indexing on the remainder of our products will not change at this time.  With the price adjustment, all Health Coaches will see an increase in their commissions.

Additionally, for the first time, Medifast Direct Meal replacements and packages will be priced higher than Take Shape For Life’s Meal replacements and packages. Medifast Direct customers will pay $18.75 per box, while Take Shape For Life Clients will pay $18.25 per box.  This pricing difference of $.50 will allow Take Shape For Life to better promote and encourage Client and Health Coach loyalty.

The chart below reflects the new pricing adjustments:


Current Price

Price as of 3/1/15

Meal Replacements $16.95 $18.25
All Optimal Health by Take Shape For Life™ $17.95 $18.95
Soy Crisps $6.95 $7.95
Flavor Infusers $16.40
$17.50 (all)
Chips and Popcorn Snacks

Snacks Variety Pack



No change

No change

Energy Drops $8.95 No change
Ready-to-Drink Shakes $66.75 per case
$3.35 each
No change
Supplements Various prices No change
Flavors of Home™ Meals $4.95 No change
Habits of Healthy Sleep Various prices No change
Syrup $4.65 No change


Take Shape For Life will notify existing Clients on Monday, February 16, 2015.  Please note that all Health Coaches should notify their new Clients placing their first order between Tuesday, February 17 and Saturday, February 28 about the pricing adjustment.